About
Hi, I’m Logan — writer, designer, strategist and brand storyteller.
I help creative entrepreneurs and purpose-driven brands bring their vision to life through thoughtful strategy, intentional design, and honest storytelling.
The Heart of It
Identity is Everything. Your brand is more than a logo, it’s your voice, your values, and the way you make people feel. I help you uncover that truth and turn it into a cohesive identity that’s not just beautiful, but impactful.
A Few Things You Should Know
I’m a creative writer and visual thinker with a background in fine arts, education, and digital strategy.
I’m known for my discernment, honesty, and calm creative energy.
I believe the best brands are created when they know who they are from the inside out.
And I drink way too much tea when I’m brainstorming.
What Sets Me Apart
I blend art, strategy, and integrity.
I think like an artist — always searching for creative ways to highlight what is beautiful, original, and emotionally resonant.
I understand design as language — every color, word, and image should communicate your aesthetic vision.
I’m a strategic planner — I create with intention with the audience in mind, grounding every action in research, analytics, and purpose.
I do what I say I’ll do — I lead with integrity and I care deeply about the work, the client, and the outcome.
More About Me
I’m an illustrator, writer, and visual content designer who brings ideas to life through intentional, story-driven design. I create visuals that do more than look good — they communicate clearly, spark curiosity, and foster meaningful connection.
My work centers on visual design, illustration, brand identity, and content design, with a focus on translating complex ideas into clear, accessible, and visually engaging experiences. From illustrated book covers and publications to educational materials, digital campaigns, and interactive content, I design systems and visuals that help people understand, feel, and engage.
What Drives My Work
Connection is at the heart of my practice. I collaborate with creatives, educators, businesses, and mission-driven teams to design work that reaches real people and serves a clear purpose. I’m especially drawn to projects where illustration, storytelling, and content design intersect with culture, education, and social impact — work that reflects identity and invites audiences to see themselves in the story.
Design Philosophy
I believe strong visual design lives where aesthetics meet intention. My process is rooted in research, empathy, and accessibility, ensuring every visual choice — from typography and color to illustration and layout — supports clarity and meaning. I approach content design as both a creative and strategic practice, using visual storytelling to guide understanding and create cohesion across platforms.
Ultimately, I design to make people feel something: seen, inspired, curious, or more connected. If my work creates that feeling, even briefly, it’s a success.
Beyond the Work
Outside the studio, I’m passionate about mentorship, creativity, and community. I spend my time volunteering, illustrating, painting, writing, exploring museums, studying fashion history, collecting fabrics and journals, and taking long walks in nature.
“Logan showed impressive skill in content writing, consistently producing clear and engaging work. Beyond that, she was also really helpful in turning content ideas into polished designs, bridging the gap between writing and visuals. Her ability to balance creativity with attention to detail gave the project a professional finish. She was approachable, responsive, and easy to collaborate with, which made working as a team more effective and enjoyable.”
Testimonials
“One of Logan’s biggest strengths were her organizations skills and her work ethic she demonstrated throughout the project. She truly went above and beyond with the work she put in for the strategy-related deliverables, as well as the brand guidelines and its revisions.”
“One of Logan’s greatest strengths was to come up with unexpected solutions at the timeliest occasions. She took the initiative to create a slide deck that completely changed the design and direction of our brand guidelines document. ”
“Logan has such a unique work ethic and writing style that should be studied and taught in universities. Her ability to accomplish her work at such a high level is outstanding. Logan's contributions to the writing team, market strategy, final deliverable, and speaker notes is almost scary.”
“She did such an AMAZING job with our presentations. Her stunning visuals made our presentation and brand guidelines more dynamic and interesting than they would have been. She did such an amazing job on the general development of ideas and writing that helped push our project to the quality that we ended up with.”
“Logan did some insane work and I was first impressed by the amount of detail that went into the beginning of the meetings with the project concepts. The amount of research and planning has made Logan a perfect fit for project lead … she was very well versed in communication and leading the team.”
“Logan had a great attitude and amazing work ethic. She was polite and professional and responsible for SO much content. I would gladly have her on any future team project! Her contributions really can't be listed on one page, she was grinding so much work, thank you!”
“Logan absolutely crushed it with the amount of planning and research that went into her ideas! Towards the end of the project, Logan went out of her way to write speaker notes, timed them for the correct duration, and gave it all to the team. She did not have to do this, but she did it anyway. That action speaks volumes to her character as a reliable worker and someone with an outstanding work ethic.”
