About
Designer, illustrator, writer, and strategist creating thoughtful work where storytelling, aesthetics, and purpose meet.
I’m a multidisciplinary creative who uses design, illustration, writing, and strategy to help ideas take shape and connect with the people they’re meant to reach. My work begins with understanding the story behind a project: its identity, audience, context, and purpose. From there, I translate ideas into visual and narrative experiences that are clear, compelling, and distinctly their own.
My practice spans communication design, editorial and publication design, illustration, visual storytelling, brand identity, and experience design. I’m particularly drawn to projects where visual language can do more than make something look good. It can clarify an idea, shape perception, invite curiosity, and give an audience a reason to care.
With a background in fine arts, education, writing, and digital strategy, I bring both creative and analytical thinking to my work. I’m comfortable moving between research and concept development, words and visuals, strategy and execution. That intersection allows me to approach creative challenges from multiple perspectives and build work that is both intentional and engaging.
Creative Philosophy
I believe the best creative work starts with understanding before making.
I begin by asking questions: Who is this for? What does it need to communicate? What makes this story worth telling? What should someone understand, feel, or remember after experiencing it?
Research, observation, and curiosity help me uncover those answers. I then use design and storytelling to turn them into systems, images, and experiences that feel cohesive, purposeful, and human.
For me, good design balances clarity with character, strategy with creativity, and function with beauty. It should solve a problem, but it should also leave an impression.
I’m especially interested in work that explores culture, identity, aesthetics, education, and the ways visual storytelling can help people see ideas, communities, and themselves differently.
Areas of Practice
Communication Design
Editorial & Publication Design
Book & Cover Design
Illustration & Visual Narratives
Content Design & Visual Storytelling
Brand Identity Systems
Experience & Interpretive Design
Beyond the Work
Outside the studio, I’m usually writing, painting, reading about art history, visiting museums, examaning textiles, volunteering or finding new ways to explore the relationship between art, culture, and everyday life.
These interests often find their way back into my creative practice, shaping how I think about imagery, storytelling, materiality, history, and the details that make an experience memorable.
Testimonials
“Logan showed impressive skill in content writing, consistently producing clear and engaging work. Beyond that, she was also really helpful in turning content ideas into polished designs, bridging the gap between writing and visuals. Her ability to balance creativity with attention to detail gave the project a professional finish. She was approachable, responsive, and easy to collaborate with, which made working as a team more effective and enjoyable.”
“One of Logan’s biggest strengths were her organizational skills and her work ethic she demonstrated throughout the project. She truly went above and beyond with the work she put in for the strategy-related deliverables, as well as the brand guidelines and its revisions.”
“One of Logan’s greatest strengths was to come up with unexpected solutions at the timeliest occasions. She took the initiative to create a slide deck that completely changed the design and direction of our brand guidelines document. ”
“If you are considering working with Logan, DO IT! You are doing yourself a disservice if you don’t. She will set you and your brand up for success. She listens and understands, helps out where needed, and what she provides will take loads off. We have been given so much information that ensures success and really guides us on this journey.”
“She did such an AMAZING job with our presentations. Her stunning visuals made our presentation and brand guidelines more dynamic and interesting than they would have been. She did such an amazing job on the general development of ideas and writing that helped push our project to the quality that we ended up with.”
“Logan has such a unique work ethic and writing style that should be studied and taught in universities. Her ability to accomplish her work at such a high level is outstanding. Logan's contributions to the writing team, market strategy, final deliverable, and speaker notes is almost scary.”
“Logan did some insane work and I was first impressed by the amount of detail that went into the beginning of the meetings with the project concepts. The amount of research and planning has made Logan a perfect fit for project lead … she was very well versed in communication and leading the team.”
“Logan had a great attitude and amazing work ethic. She was polite and professional and responsible for SO much content. I would gladly have her on any future team project! Her contributions really can't be listed on one page, she was grinding so much work, thank you!”
“Logan absolutely crushed it with the amount of planning and research that went into her ideas! Towards the end of the project, Logan went out of her way to write speaker notes, timed them for the correct duration, and gave it all to the team. She did not have to do this, but she did it anyway. That action speaks volumes to her character as a reliable worker and someone with an outstanding work ethic.”
