About
Areas of Practice
Communication Design
Editorial and Publication Design
Illustration
Content Design and Visual Storytelling
Brand Identity Systems
Experience Design
Creative Philosophy
My process begins with listening: understanding the audience, context, values, and purpose behind each project. By uncovering what makes a brand, organization, or community unique, I create visual and narrative systems that feel intentional, cohesive, and true to its identity.
I believe effective design does more than communicate information—it creates connection. The most meaningful work helps people feel seen, informed, inspired, and engaged while balancing clarity with nuance, emotion, and beauty.
Rooted in research, empathy, and creative exploration, my practice combines strategy and storytelling to transform ideas into meaningful experiences. I enjoy collaborating across disciplines to create work that supports both organizational goals and human needs.
A strategic designer, illustrator, and writer who believes the strongest creative work begins with understanding identity—who a brand, organization, or community is, what it stands for, and how its story can connect with others.
My practice brings together visual communication, illustration, editorial design, and storytelling to create thoughtful, accessible, and emotionally resonant work. Guided by research and curiosity, I develop visual systems and narratives that transform complex ideas into clear, engaging experiences.
With a background in fine arts, education, creative writing, and digital strategy, I approach every project with equal parts strategy and creativity. I believe meaningful design is authentic, purposeful, and memorable—helping brands and organizations express who they are while building deeper relationships with the people they serve.
My work explores the intersection of culture, identity, aesthetics, and education. I'm especially drawn to projects that challenge perspectives, foster authentic connection, and create space for people to recognize themselves in the stories being told.
Beyond the Work
Outside the studio, I spend my time writing, painting, studying art history, exploring museums, collecting beautiful textiles, and volunteering in my community.
“Logan showed impressive skill in content writing, consistently producing clear and engaging work. Beyond that, she was also really helpful in turning content ideas into polished designs, bridging the gap between writing and visuals. Her ability to balance creativity with attention to detail gave the project a professional finish. She was approachable, responsive, and easy to collaborate with, which made working as a team more effective and enjoyable.”
Testimonials
“One of Logan’s biggest strengths were her organizational skills and her work ethic she demonstrated throughout the project. She truly went above and beyond with the work she put in for the strategy-related deliverables, as well as the brand guidelines and its revisions.”
“One of Logan’s greatest strengths was to come up with unexpected solutions at the timeliest occasions. She took the initiative to create a slide deck that completely changed the design and direction of our brand guidelines document. ”
“Logan has such a unique work ethic and writing style that should be studied and taught in universities. Her ability to accomplish her work at such a high level is outstanding. Logan's contributions to the writing team, market strategy, final deliverable, and speaker notes is almost scary.”
“She did such an AMAZING job with our presentations. Her stunning visuals made our presentation and brand guidelines more dynamic and interesting than they would have been. She did such an amazing job on the general development of ideas and writing that helped push our project to the quality that we ended up with.”
“Logan did some insane work and I was first impressed by the amount of detail that went into the beginning of the meetings with the project concepts. The amount of research and planning has made Logan a perfect fit for project lead … she was very well versed in communication and leading the team.”
“Logan had a great attitude and amazing work ethic. She was polite and professional and responsible for SO much content. I would gladly have her on any future team project! Her contributions really can't be listed on one page, she was grinding so much work, thank you!”
“Logan absolutely crushed it with the amount of planning and research that went into her ideas! Towards the end of the project, Logan went out of her way to write speaker notes, timed them for the correct duration, and gave it all to the team. She did not have to do this, but she did it anyway. That action speaks volumes to her character as a reliable worker and someone with an outstanding work ethic.”
