Hi, I’m Logan — writer, strategist, designer and brand storyteller.

I help creative entrepreneurs and purpose-driven brands bring their vision to life through thoughtful strategy, intentional design, and honest storytelling.

The Heart of It

Identity is Everything. Your brand is more than a logo — it’s your voice, your values, and the way you make people feel. I help you uncover that truth and turn it into a cohesive identity that’s not just beautiful, but impactful.

What Sets Me Apart

I blend art, strategy, and integrity.

• Creativity: I think like an artist — always searching for what’s beautiful, original, and emotionally resonant.

• Aesthetics: I understand design as language — every color, word, and image communicates something.

• Strategy: I’m a planner at heart. I create with intention, grounding every idea in research and purpose.

• Integrity: I do what I say I’ll do — and I care deeply about the work, the client, and the outcome.

A Few Things You Should Know

• I’m a creative writer and visual thinker with a background in fine arts and digital strategy.

• I’m known for my discernment, honesty, and calm creative energy.

• I believe the best brands are built from the inside out.

• And I drink way too much tea when I’m brainstorming.
  
  

View my work: → View Case Studies

More about me, if you are interested.

I’m a visual designer and storyteller with a passion for bringing ideas to life — the kind that inform, engage, and spark a little wonder. I blend creativity with strategy to craft designs that don’t just look beautiful, but feel meaningful and intentional.

My specialties include brand identity, content strategy, and publication design, and I love transforming complex concepts into clear, accessible, and visually captivating experiences. From book covers and educational materials to digital campaigns and interactive content, my work always aims to connect people to purpose — one design at a time.

What Drives My Work

At the heart of everything I do is collaboration. I thrive on teaming up with creators, educators, marketers, developers, and writers to create work that not only looks stunning but actually works — reaching real people and making real impact.

I’m especially drawn to mission-driven projects where creativity meets culture, education, or social good — whether that means designing materials that promote literacy, celebrate history, or help students see their potential reflected in their learning.

My Design Philosophy

I believe good design lives where aesthetics meet purpose — where beauty supports clarity and every detail tells a story. I approach each project with curiosity and precision, ensuring consistency, accessibility, and heart across every touchpoint.

Rooted in research and empathy, my process begins with understanding people and their needs. I see design as the bridge between form and function — where aesthetics enhance usability and storytelling fosters connection. Through exploration, collaboration, and reflection, I craft experiences that not only look beautiful but feel meaningful and resonate on a human level.

Beyond the Work

Outside the gridlines, I’m passionate about mentorship, creativity, and community — helping others discover their voice and confidence through design. I enjoy painting, writing, reading, fashion history, collecting journals, exploring museums and taking long walks in nature.

Whether in work or in play, identity sits at the heart of everything I do. Ultimately, I design to make people feel something — seen, inspired, curious, or a little more connected to the world around them. If my work can spark that feeling, even for a moment, I consider it a success.

View my resume: → My Resume