Drawing Connections | Illustration & Visual Storytelling
I craft visuals that captivate and communicate—turning concepts, characters, and brand stories into illustrations that are both striking and purposeful. Every piece blends creativity with strategy, ensuring your message resonates as strongly as it looks.
Social Media Strategy | Crafting Stories That Connect and Convert
I design and execute social-media campaigns that elevate brand presence, engage communities, and convert interest into action. From ideation to analytics, my approach blends visual storytelling with strategic objectives.
Strategic Storytelling | Writing Content That Connects and Converts
I craft content that informs, inspires, and connects—bridging strategy with storytelling and research with relatability. From beauty to business, I translate complex ideas into clear, engaging narratives that resonate with real people. Whether helping readers find a career that fits their personality, explore alternative education routes, or embrace new creative perspectives, my writing blends editorial polish with design thinking to deliver insight that’s both human and impactful.
Cronkite News | Translating Analytics into Audience Growth
The Brief | Turning Numbers into Narrative
Cronkite News wanted a clearer understanding of which social strategies attracted high-quality users—those who stay, read, and engage with content.
The analysis examined data from Facebook, Instagram, and Twitter between November 1 and December 9, 2022, with one guiding question:
How can Cronkite News use analytics to earn more meaningful audience engagement?
The report was designed to deliver three things:
A data-driven understanding of what content drives engagement.
Clear visualizations that don't just show numbers but tell a story.
Actionable recommendations for improving audience reach and retention.
10 Strategies | Redesigning a Book Cover to Be Clear and On Target
The Brief | A Visual Compass for Career Seekers
The second edition of 10 Strategies to Choose the Right Career Path called for more than an update—it needed a visual identity that spoke to a new generation of readers: college students, early-career professionals, and career-changers (ages 18–34).
Our goal was to design a cover that reflects both clarity and movement—a modern invitation to align one’s work with purpose.
Saga V | Reimagining Social Drinking Through Myth and Design
The mocktail category is crowded with competitors that emphasize wellness, minimalism, or functional health benefits. Our challenge was to design something different: a brand that reimagined social drinking culture through ritual, artistry, and storytelling. Instead of competing on simplicity, we built Saga V around depth, mystery, and cultural richness, making the brand both aspirational and inclusive.
Clover Meadows | Bringing Nature Back to Skincare
Clover Meadows is a natural skincare brand inspired by the quiet beauty of the countryside — fields of wild clover, soft light, and simple living. The founder approached me to craft a cohesive brand identity and storytelling framework that reflected their mission: creating clean, botanical-based products that nurture both skin and spirit. The goal was to build an artisanal brand that feels pure, grounded, and thoughtfully made.
Solflora Teas | Capturing Sunshine in Every Cup
Solflora Teas is an organic tea brand that celebrates sunlight, serenity, and simple pleasures. The founder envisioned a brand that would feel like a warm morning — gentle, golden, and full of life. I was brought on to design an identity and packaging system that captured that essence: pure, joyful, and naturally uplifting.
The tagline, “Sunshine in Every Cup,” became the creative compass for the entire project — guiding both the tone and the visual design toward a feeling of everyday radiance.
The Modern Mona Lisa Campaign | Unveiling the Face of Creative Ambition
The Modern Mona Lisa: #WhoIsShe campaign was designed to introduce Textile Reverie — a personal and creative development brand for modern visionaries — to its target audience. The campaign asked a simple but powerful question: Who is she?