Custom visuals that bring ideas to life and elevate storytelling through engaging, expressive illustration.
Illustration & Visual Narratives
Illustration & Visual Narratives
Illustration & Visual Narratives
Structured editorial design combined with content strategy to guide audiences through clear, compelling narratives.
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Strategic writing that gives voice to brands, crafted for clarity, connection, and conversion across articles, web copy, and campaigns.
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Brand Strategy & Visual Identity Design
Insight-driven brand systems that define identity, shape perception, and create meaningful audience connections.
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Data, Analytics & Audience Strategy
Data-informed insights and audience frameworks that refine strategy, strengthen engagement, and drive measurable results.
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
UX/UI & Digital Experiences
User-focused digital design and experiences that blend functionality with thoughtful storytelling and visual impact.
UX/UI & Digital Experiences
Anne of Green Gables | Book Cover Redesign
Anne of Green Gables, L.M. Montgomery’s beloved classic, is a timeless exploration of imagination, identity, and belonging. The redesign reimagines the cover through a lens rooted in those core themes, elevating the narrative’s emotional depth while honoring its pastoral charm and character-driven storytelling.
Drawing Connections | Illustration & Visual Storytelling
Textile Reverie | Digital Design with Users in Mind
Textile Reverie is a creative brand and digital platform for ambitious creatives seeking clarity and momentum. The goal was to design a calm, intuitive digital experience that balances emotional resonance with structure, guiding users from inspiration to confident purchase of the flagship product, The Vision Keeper Workbook.
Illuminated
Illuminated is a debut poetry collection exploring the intersection of identity, faith, and emotional struggle. The content confronts depression, trauma, family dysfunction, and spiritual doubt—without offering easy resolution. Instead, it invites readers into honesty, reflection, and healing.
Creating a Welcoming Orientation Experience | Presentation Design
This university orientation training presentation was designed to support Orientation Leaders in creating a welcoming, inclusive, and confidence-building experience for new students and families at Wayne State University.
Rather than focusing solely on logistics, the presentation reframed orientation as a critical moment of transition, one that directly influences students’ sense of belonging, readiness, and trust in the institution.
The Vision Keeper Workbook | Turning Ideas Into Action
The Vision Keeper Workbook is a 200+ page guided system designed to help users turn ideas and aspirations into focused, achievable goals. The challenge was to create a comprehensive, actionable, and engaging experience that could guide a diverse audience—creatives, early-career professionals, and purpose-driven individuals—through reflection, habit formation, and goal-setting.
The project required the seamless integration of editorial content, prompts, trackers, exercises, and visually engaging layouts to ensure users could both absorb the guidance and take meaningful, actionable steps toward their goals. The workbook also needed to function across print and digital formats while supporting long-term engagement with the brand’s advisory services.
10 Strategies to Find the Right Career Path | Guiding Readers to Purposeful Careers
10 Strategies to Find the Right Career Path is a 104-page step-by-step guide designed to help readers discover careers that align with their identity, values, strengths, and passions. The challenge was to create a comprehensive, actionable, and engaging digital experience that could guide diverse audiences—recent graduates, career changers, and professionals seeking fulfillment—through the complex process of career exploration and decision-making.
Textile Reverie | Digital Spaces That Inspire and Convert
Textile Reverie is a creative brand and digital platform built to serve ambitious creatives seeking clarity, structure, and momentum in their personal and professional lives. The brand centers on the belief that beauty and strategy can coexist—and that growth requires both reflection and action.
The primary objective was to design and manage a cohesive website ecosystem that positions Textile Reverie as a trusted creative brand while driving discovery, engagement, and conversion for its flagship product, The Vision Keeper Workbook.
Editorial Design | Content That Drives Results
I design editorial systems that drive growth, helping readers reflect, make decisions, and take meaningful action. Across books, workbooks, and longform content, I translate complex ideas into clear, intentional experiences that guide behavior and support measurable outcomes.
Stocktonia | Audience, SEO & Ad Strategy Overhaul
Drawing Connections | Illustration & Visual Storytelling
I craft visuals that captivate and communicate—turning concepts, characters, and brand stories into illustrations that are both striking and purposeful. Every piece blends creativity with strategy, ensuring your message resonates as strongly as it looks.
Social Media Strategy | Crafting Stories That Connect and Convert
I design and execute social-media campaigns that elevate brand presence, engage communities, and convert interest into action. From ideation to analytics, my approach blends visual storytelling with strategic objectives.
Strategic Storytelling | Writing Content That Connects and Converts
I craft content that informs, inspires, and connects—bridging strategy with storytelling and research with relatability. From beauty to business, I translate complex ideas into clear, engaging narratives that resonate with real people. Whether helping readers find a career that fits their personality, explore alternative education routes, or embrace new creative perspectives, my writing blends editorial polish with design thinking to deliver insight that’s both human and impactful.
Cronkite News | Translating Analytics into Audience Growth
The Brief | Turning Numbers into Narrative
Cronkite News wanted a clearer understanding of which social strategies attracted high-quality users—those who stay, read, and engage with content.
The analysis examined data from Facebook, Instagram, and Twitter between November 1 and December 9, 2022, with one guiding question:
How can Cronkite News use analytics to earn more meaningful audience engagement?
The report was designed to deliver three things:
A data-driven understanding of what content drives engagement.
Clear visualizations that don't just show numbers but tell a story.
Actionable recommendations for improving audience reach and retention.
10 Strategies | Redesigning a Book Cover to Be Clear and On Target
The Brief | A Visual Compass for Career Seekers
The second edition of 10 Strategies to Choose the Right Career Path called for more than an update—it needed a visual identity that spoke to a new generation of readers: college students, early-career professionals, and career-changers (ages 18–34).
Our goal was to design a cover that reflects both clarity and movement—a modern invitation to align one’s work with purpose.
Saga V | Reimagining Social Drinking Through Myth and Design
The mocktail category is crowded with competitors that emphasize wellness, minimalism, or functional health benefits. Our challenge was to design something different: a brand that reimagined social drinking culture through ritual, artistry, and storytelling. Instead of competing on simplicity, we built Saga V around depth, mystery, and cultural richness, making the brand both aspirational and inclusive.
Clover Meadows | Bringing Nature Back to Skincare
Clover Meadows is a natural skincare brand inspired by the quiet beauty of the countryside — fields of wild clover, soft light, and simple living. The founder approached me to craft a cohesive brand identity and storytelling framework that reflected their mission: creating clean, botanical-based products that nurture both skin and spirit. The goal was to build an artisanal brand that feels pure, grounded, and thoughtfully made.
Solflora Teas | Capturing Sunshine in Every Cup
Solflora Teas is an organic tea brand that celebrates sunlight, serenity, and simple pleasures. The founder envisioned a brand that would feel like a warm morning — gentle, golden, and full of life. I was brought on to design an identity and packaging system that captured that essence: pure, joyful, and naturally uplifting.
The tagline, “Sunshine in Every Cup,” became the creative compass for the entire project — guiding both the tone and the visual design toward a feeling of everyday radiance.
The Modern Mona Lisa Campaign | Unveiling the Face of Creative Ambition
The Modern Mona Lisa: #WhoIsShe campaign was designed to introduce Textile Reverie — a personal and creative development brand for modern visionaries — to its target audience. The campaign asked a simple but powerful question: Who is she?