Textile Reverie | Digital Spaces That Inspire and Convert
Textile Reverie is a creative brand and digital platform built to serve ambitious creatives seeking clarity, structure, and momentum in their personal and professional lives. The brand centers on the belief that beauty and strategy can coexist—and that growth requires both reflection and action.
The primary objective was to design and manage a cohesive website ecosystem that positions Textile Reverie as a trusted creative brand while driving discovery, engagement, and conversion for its flagship product, The Vision Keeper Workbook.
Editorial Design | Content That Drives Results
I design editorial systems that drive growth, helping readers reflect, make decisions, and take meaningful action. Across books, workbooks, and longform content, I translate complex ideas into clear, intentional experiences that guide behavior and support measurable outcomes.
Social Media Strategy | Crafting Stories That Connect and Convert
I design and execute social-media campaigns that elevate brand presence, engage communities, and convert interest into action. From ideation to analytics, my approach blends visual storytelling with strategic objectives.
Strategic Storytelling | Writing Content That Connects and Converts
I craft content that informs, inspires, and connects—bridging strategy with storytelling and research with relatability. From beauty to business, I translate complex ideas into clear, engaging narratives that resonate with real people. Whether helping readers find a career that fits their personality, explore alternative education routes, or embrace new creative perspectives, my writing blends editorial polish with design thinking to deliver insight that’s both human and impactful.
Cronkite News | Translating Analytics into Audience Growth
The Brief | Turning Numbers into Narrative
Cronkite News wanted a clearer understanding of which social strategies attracted high-quality users—those who stay, read, and engage with content.
The analysis examined data from Facebook, Instagram, and Twitter between November 1 and December 9, 2022, with one guiding question:
How can Cronkite News use analytics to earn more meaningful audience engagement?
The report was designed to deliver three things:
A data-driven understanding of what content drives engagement.
Clear visualizations that don't just show numbers but tell a story.
Actionable recommendations for improving audience reach and retention.