Textile Reverie | Digital Spaces That Inspire and Convert
Textile Reverie
Focus: Brand Platform · Editorial System · Squarespace Website · Conversion Design · Digital Product Strategy
Project Overview
Textile Reverie is a creative brand and digital platform built to serve ambitious creatives seeking clarity, structure, and momentum in their personal and professional lives. The brand centers on the belief that beauty and strategy can coexist—and that growth requires both reflection and action.
The primary objective was to design and manage a cohesive website ecosystem that positions Textile Reverie as a trusted creative brand while driving discovery, engagement, and conversion for its flagship product, The Vision Keeper Workbook.
The site was built on Squarespace and designed to function as both a content hub and a sales funnel—guiding users from inspiration to purchase, and ultimately into deeper brand relationships and future offerings.
Brand & Website Strategy
The Textile Reverie website was designed as a conversion-aware editorial system, not a static portfolio.
Key priorities:
Clear brand positioning for creative, purpose-driven audiences
Strong narrative flow across pages
Product-led architecture that supports trust and decision-making
Scalable structure for future services, content, and offerings
The visual system balances softness with clarity—using restrained color, typography, and imagery to support readability, emotional alignment, and focus.
Flagship Product: The Vision Keeper Workbook
The Vision Keeper Workbook is a 200+ page guided workbook designed to help users clarify their vision, translate ideas into goals, and build habits that support long-term progress.
The product was positioned not as a planner, but as a structured personal development system—one that meets creatives where they are, even when clarity feels out of reach.
Product Positioning Goals
Differentiate from generic planners and journals
Emphasize structure without rigidity
Communicate emotional safety, clarity, and forward momentum
Support both digital and physical use cases
Editorial Product Design Strategy
The workbook is structured into three core sections, each supported by consistent editorial logic and visual pacing:
Clarity Activities
Designed to help users identify values, motivations, strengths, and internal blockers before setting goals.
Action Planning
Translates vision into execution through goal definition, step-by-step breakdowns, and habit-building frameworks.
Personal Overview
A reflective synthesis section that reinforces identity, patterns, and long-term direction—serving as a reference point users can return to over time.
The editorial design prioritizes:
Clear prompts and hierarchy
Generous space for reflection and writing
A calm, focused visual rhythm that reduces overwhelm
Website as Funnel Infrastructure
The Textile Reverie website supports the full customer journey:
Top of Funnel — Discovery
Brand-led messaging and visuals
SEO-aware product and blog content
Clear articulation of audience fit (“creatives, dreamers, doers”)
Mid Funnel — Trust & Alignment
Detailed product storytelling
Section-by-section explanations of the workbook
FAQ content designed to reduce hesitation and clarify expectations
Consistent brand voice across pages
Bottom of Funnel — Conversion
Clear CTAs (“Get Your Workbook,” “Add to Cart”)
Product page optimized for scannability and confidence
Multiple purchase paths (direct site + Amazon)
Visual continuity between marketing, product, and checkout experience
Digital & E-Commerce Execution
Designed and managed the Squarespace website end to end
Built product pages optimized for clarity and conversion
Integrated digital product sales and fulfillment
Created content structure to support future services and advising offers
Ensured consistent brand expression across site, product, and marketing assets
The physical and digital versions of the workbook are intentionally positioned as entry points into the broader Textile Reverie ecosystem, leading customers toward deeper engagement, content, and future design and strategy services.
Key Contributions
Defined brand positioning, voice, and messaging for Textile Reverie, aligning creative identity with business goals
Planned, designed, and managed the Squarespace website as a conversion-driven, editorial-style platform
Developed and executed a content strategy that included targeted blog content (short- and long-form) optimized for website discovery, SEO, and audience trust
Wrote and structured website copy, blog posts, and strategic social media content to support brand visibility, engagement, and sales
Led creative direction and content strategy for The Vision Keeper Workbook from concept to completion
Developed product messaging, structure, and visual presentation across digital and print touchpoints
Designed the workbook as both a personal development tool and a central brand anchor
Built funnel-aware content systems that support discovery, nurture trust, and guide users toward product purchase and services
Strategic Outcome
Textile Reverie Homepage
Textile Reverie functions as a cohesive brand platform rather than a single product site. The Vision Keeper Workbook serves as both a revenue-generating flagship product and a credibility-building asset—introducing customers to the brand’s philosophy, design sensibility, and strategic thinking.
The result is a scalable system where editorial design, digital strategy, and conversion work together—supporting both audience growth and long-term business development.
