Editorial Design | Content That Drives Results
I design editorial systems that drive growth, helping readers reflect, make decisions, and take meaningful action. Across books, workbooks, and longform content, I translate complex ideas into clear, intentional experiences that guide behavior and support measurable outcomes.
Selected Editorial Projects
10 Strategies to Choose the Right Career Path
Book Cover Design · Workbooks · Longform Content · Graphic Design
Focus: Creative Direction · Editorial Design · Longform Content · Brand positioning · Ebook content strategy · Copywriting · Digital product development · UX & reader experience
Project Overview
The second edition of 10 Strategies to Choose the Right Career Path required a refreshed visual identity aimed at a younger audience (ages 18–34). The goal was to communicate clarity, momentum, and purpose immediately—transforming a practical career guide into a compelling, visually driven experience.
The design positions career choice as a journey rather than a single decision. By combining modern visual language with symbolic cues, the cover and accompanying editorial elements convey focus, self-discovery, and alignment—helping readers approach career planning with confidence and clarity.
Editorial & Design Strategy
The project focused on creating a visual system that balances professional credibility with personal growth. Every design decision—from typography to layout to symbolic imagery—supports understanding, engagement, and a sense of progression.
Design Goals
Communicate clarity and forward momentum at first glance
Translate abstract career concepts into visual metaphors for focus and growth
Maintain a tone that feels professional yet approachable
Support reader confidence and engagement throughout the guide
Design Contributions
Developed the creative direction and visual identity for the second edition
Designed the cover and typographic hierarchy to reinforce clarity and progression
Incorporated symbolic visual elements to represent focus, momentum, and self-discovery
Ensured balance between professional authority and personal, approachable tone
Strategic Outcome
The final design transforms a career guide into a visually engaging tool that communicates clarity, purpose, and forward direction. The system reinforces professional credibility while resonating with younger readers—encouraging reflection, decision-making, and actionable growth.
Illuminated
Physical & EBook · Editorial Design · Illustration · Longform Content
Focus: Poetry Book · Editorial System · Digital Strategy · Conversion Design
Project Overview
Illuminated is a debut poetry collection exploring the intersection of identity, faith, and emotional struggle. The content confronts depression, trauma, family dysfunction, and spiritual doubt—without offering easy resolution. Instead, it invites readers into honesty, reflection, and healing.
The editorial design was built to support this emotional weight. Drawing from illuminated manuscripts, the system treats text as sacred—using restraint, pacing, and structure to slow the reader and create space for meaning. The result is an experience that feels intentional, intimate, and grounded rather than decorative or trend-driven.
This was not designed as a single artifact, but as a cohesive brand experience—from book to website to retail platform—supporting discovery, trust, and conversion.
Editorial Design Strategy
The book unfolds across four thematic sections, each representing a layer of identity and belief. The design reinforces this progression through controlled pacing, typographic hierarchy, and visual breathing room.
Design Goals
Encourage slow, intentional engagement
White space as a tool for reflection
Consistent rhythm to support long-form reading
Subtle symbolic framing that never competes with the text
Results: A system that allows readers to sit with difficult truths, return to passages for journaling, and experience the work as both literary and devotional.
Editorial Contributions
Defined the creative and strategic vision for Illuminated from initial concept through final execution
Developed the editorial design system, including typographic hierarchy, layout logic, and pacing across the full manuscript
Structured the book’s four-section narrative to support emotional progression, reflection, and reader immersion
Designed and managed all visual elements, including symbolic framing, visual rhythm, and production-ready layouts
Digital Strategy
From discovery → trust → conversion
To extend the book beyond print, I designed and managed a custom website, as a brand and conversion hub.
Custom Website — highesttruest.com
The site translates the contemplative tone of the book into a digital environment while serving clear performance goals:
Top of funnel: discovery through narrative-led messaging and SEO-friendly content
Mid funnel: trust-building via thematic excerpts, author positioning, and visual continuity
Bottom of funnel: clear conversion paths to purchase and engagement
Amazon A+ Content
To optimize conversion at the point of sale, I designed Amazon A+ content that distills the book’s themes into scannable, narrative-led visuals. The content reinforces emotional alignment, clarifies audience fit, and strengthens confidence at the decision moment.
Digital Objectives
Increase discovery through clear narrative positioning
Build emotional alignment before purchase
Reduce friction between curiosity and conversion
Digital Contributions
Led digital strategy and execution, translating the book’s contemplative tone into a conversion-aware website experience
Designed, launched, and maintained the custom website as a discovery and sales funnel
Created Amazon A+ content to support product clarity, emotional alignment, and point-of-sale conversion
Oversaw all creative decisions across print and digital to ensure consistency, clarity, and performance
Strategic Outcome
Illuminated functions as both an intimate literary work and a scalable brand experience. The project demonstrates how emotionally complex content can be translated into a cohesive system that supports reflection and performance across platforms—without compromising tone, integrity, or audience trust.
The Vision Keeper Workbook
Workbook Design · Content Structuring · Visual System · Ebook Design · Book Publishing
Focus: Workbook · Editorial System · Guided Content · Digital Strategy · Conversion Design
Project Overview
The Vision Keeper Workbook is a 200+ page guided workbook designed to help users turn ideas and dreams into focused, achievable goals. Targeted at creatives, early-career professionals, and purpose-driven individuals, the workbook supports reflection, habit-building, and actionable progress.
The editorial system balances structure with inspiration. Each page guides the user through prompts, trackers, and exercises without overwhelming them. Typography, layout, and pacing were intentionally designed to create clarity, focus, and momentum—helping users move from intention to action.
The workbook exists as a cohesive experience across physical and virtual formats. Both channels are designed not just for learning, but to guide users further into the marketing funnel, connecting them to additional design and advising services, building trust and long-term engagement.
Editorial Design Strategy
The workbook is organized into modular sections that progressively guide users from vision-setting to execution and reflection. The design reinforces this structure with clear typographic hierarchy, functional layouts, and visual cues to maintain focus and continuity.
Design Goals
Encourage actionable engagement with step-by-step prompts
Use whitespace and structure to reduce cognitive load
Maintain rhythm and consistency across exercises
Highlight key takeaways without distracting from reflection
Results: A system that supports clarity, habit formation, and ongoing engagement—helping users translate intention into sustained progress while driving them toward deeper connections with the brand’s advisory services.
Editorial Contributions
Defined the creative and strategic vision for The Vision Keeper Workbook from concept through final execution
Developed the editorial design system, including typography, layout logic, and pacing across 200+ pages
Structured modular sections to support progressive learning, reflection, and habit tracking
Designed all visual elements, including icons, trackers, and illustrative cues, producing production-ready layouts for print and digital
Digital Strategy
From Awareness → Engagement → Conversion → Service Connection
The workbook’s impact extends beyond print through digital extensions, guiding readers further into the marketing funnel:
Digital Components
Website Integration: Pages designed to mirror workbook exercises, offer downloadable resources, and drive engagement while connecting users to design and advising services
Social and Campaign Assets: Templates and graphics to support lead capture, engagement, and education
Amazon A+ Content: Narrative-led visuals for product pages that communicate structure, purpose, and outcomes, increasing engagement and purchase confidence
Digital Objectives
Support discovery of the workbook and its methodology
Guide users through exploration, adoption, and continued engagement
Build trust and encourage users to connect for design and advising services
Digital Contributions
Led digital strategy and execution, integrating the workbook experience into website and campaign assets
Designed Amazon A+ content to support clarity, emotional alignment, and conversion
Maintained design consistency across print and digital touchpoints while aligning with the marketing funnel
Strategic Outcome
The Vision Keeper Workbook functions as both a practical guide and a strategic content system. It demonstrates how editorial design can translate complex, goal-oriented material into an actionable, engaging, and scalable experience—helping readers achieve clarity, sustain focus, and move forward while funneling them toward further brand engagement and advisory services.
Longform Editorial & Illustration
Content Design · Custom Graphics · Visual Storytelling
Focus: Culture · Identity · Creativity · Growth
I design and illustrate longform editorial content that makes complex ideas easier to understand and act on. By pairing strong narrative with clear visual systems, I help readers stay engaged, follow the argument, and connect ideas to their own experience.
These projects focus on culture, identity, and creative growth—using structure, layout, and illustration to support comprehension, retention, and decision-making.
Selected Articles
What’s in a (Brand) Name? How to Build a Brand That Feels Like You
We understand how overwhelming it can be to name a new project or business.
You want it to sound right. Look good. Mean something. Be memorable. And Be available.
I’ve watched every episode of Project Runway many, many times—it’s one of my top three comfort shows. During my most recent (and umpteenth) rewatch, I found myself reflecting on the many valuable lessons I’ve learned over the past 20 years of watching Project Runway.
When we think of the beauty industry, our minds often gravitate towards glamorous roles like hairstylists, makeup artists, or estheticians. But did you know there’s a treasure trove of unfamiliar careers waiting to be discovered?
Links
My Design Philosophy
Editorial as a Tool for Clarity, Engagement, and Authority
I design editorial systems that turn complex ideas into clear, actionable, and memorable experiences. My work helps readers understand information quickly, reflect on it meaningfully, and take confident action—returning to content they trust and value.
I focus on:
Clear structure that supports readability and flow
Pacing that keeps readers engaged without overload
Visual systems that reinforce key ideas and guide decisions
The result is content that respects the reader’s time, reduces friction, and makes ideas easier to absorb and apply.
