Editorial Design | Content That Drives Results
I design editorial systems that drive growth, helping readers reflect, make decisions, and take meaningful action. Across books, workbooks, and longform content, I translate complex ideas into clear, intentional experiences that guide behavior and support measurable outcomes.
Drawing Connections | Illustration & Visual Storytelling
I craft visuals that captivate and communicate—turning concepts, characters, and brand stories into illustrations that are both striking and purposeful. Every piece blends creativity with strategy, ensuring your message resonates as strongly as it looks.
Saga V | Reimagining Social Drinking Through Myth and Design
The mocktail category is crowded with competitors that emphasize wellness, minimalism, or functional health benefits. Our challenge was to design something different: a brand that reimagined social drinking culture through ritual, artistry, and storytelling. Instead of competing on simplicity, we built Saga V around depth, mystery, and cultural richness, making the brand both aspirational and inclusive.
Clover Meadows | Bringing Nature Back to Skincare
Clover Meadows is a natural skincare brand inspired by the quiet beauty of the countryside — fields of wild clover, soft light, and simple living. The founder approached me to craft a cohesive brand identity and storytelling framework that reflected their mission: creating clean, botanical-based products that nurture both skin and spirit. The goal was to build an artisanal brand that feels pure, grounded, and thoughtfully made.
Solflora Teas | Capturing Sunshine in Every Cup
Solflora Teas is an organic tea brand that celebrates sunlight, serenity, and simple pleasures. The founder envisioned a brand that would feel like a warm morning — gentle, golden, and full of life. I was brought on to design an identity and packaging system that captured that essence: pure, joyful, and naturally uplifting.
The tagline, “Sunshine in Every Cup,” became the creative compass for the entire project — guiding both the tone and the visual design toward a feeling of everyday radiance.