Custom visuals that bring ideas to life and elevate storytelling through engaging, expressive illustration.
Illustration & Visual Narratives
Illustration & Visual Narratives
Illustration & Visual Narratives
Structured editorial design combined with content strategy to guide audiences through clear, compelling narratives.
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Strategic writing that gives voice to brands, crafted for clarity, connection, and conversion across articles, web copy, and campaigns.
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Brand Strategy & Visual Identity Design
Insight-driven brand systems that define identity, shape perception, and create meaningful audience connections.
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Data, Analytics & Audience Strategy
Data-informed insights and audience frameworks that refine strategy, strengthen engagement, and drive measurable results.
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
UX/UI & Digital Experiences
User-focused digital design and experiences that blend functionality with thoughtful storytelling and visual impact.
UX/UI & Digital Experiences
Anne of Green Gables | Book Cover Redesign
Anne of Green Gables, L.M. Montgomery’s beloved classic, is a timeless exploration of imagination, identity, and belonging. The redesign reimagines the cover through a lens rooted in those core themes, elevating the narrative’s emotional depth while honoring its pastoral charm and character-driven storytelling.
Illuminated
Illuminated is a debut poetry collection exploring the intersection of identity, faith, and emotional struggle. The content confronts depression, trauma, family dysfunction, and spiritual doubt—without offering easy resolution. Instead, it invites readers into honesty, reflection, and healing.
The Vision Keeper Workbook | Turning Ideas Into Action
The Vision Keeper Workbook is a 200+ page guided system designed to help users turn ideas and aspirations into focused, achievable goals. The challenge was to create a comprehensive, actionable, and engaging experience that could guide a diverse audience—creatives, early-career professionals, and purpose-driven individuals—through reflection, habit formation, and goal-setting.
The project required the seamless integration of editorial content, prompts, trackers, exercises, and visually engaging layouts to ensure users could both absorb the guidance and take meaningful, actionable steps toward their goals. The workbook also needed to function across print and digital formats while supporting long-term engagement with the brand’s advisory services.
10 Strategies to Find the Right Career Path | Guiding Readers to Purposeful Careers
10 Strategies to Find the Right Career Path is a 104-page step-by-step guide designed to help readers discover careers that align with their identity, values, strengths, and passions. The challenge was to create a comprehensive, actionable, and engaging digital experience that could guide diverse audiences—recent graduates, career changers, and professionals seeking fulfillment—through the complex process of career exploration and decision-making.
Textile Reverie | Digital Spaces That Inspire and Convert
Textile Reverie is a creative brand and digital platform built to serve ambitious creatives seeking clarity, structure, and momentum in their personal and professional lives. The brand centers on the belief that beauty and strategy can coexist—and that growth requires both reflection and action.
The primary objective was to design and manage a cohesive website ecosystem that positions Textile Reverie as a trusted creative brand while driving discovery, engagement, and conversion for its flagship product, The Vision Keeper Workbook.
Editorial Design | Content That Drives Results
I design editorial systems that drive growth, helping readers reflect, make decisions, and take meaningful action. Across books, workbooks, and longform content, I translate complex ideas into clear, intentional experiences that guide behavior and support measurable outcomes.
Drawing Connections | Illustration & Visual Storytelling
I craft visuals that captivate and communicate—turning concepts, characters, and brand stories into illustrations that are both striking and purposeful. Every piece blends creativity with strategy, ensuring your message resonates as strongly as it looks.
10 Strategies | Redesigning a Book Cover to Be Clear and On Target
The Brief | A Visual Compass for Career Seekers
The second edition of 10 Strategies to Choose the Right Career Path called for more than an update—it needed a visual identity that spoke to a new generation of readers: college students, early-career professionals, and career-changers (ages 18–34).
Our goal was to design a cover that reflects both clarity and movement—a modern invitation to align one’s work with purpose.