Custom visuals that bring ideas to life and elevate storytelling through engaging, expressive illustration.
Structured editorial design combined with content strategy to guide audiences through clear, compelling narratives.
Strategic writing that gives voice to brands, crafted for clarity, connection, and conversion across articles, web copy, and campaigns.
Brand Strategy & Visual Identity Design
Insight-driven brand systems that define identity, shape perception, and create meaningful audience connections.
Data, Analytics & Audience Strategy
Data-informed insights and audience frameworks that refine strategy, strengthen engagement, and drive measurable results.
UX/UI & Digital Experiences
User-focused digital design and experiences that blend functionality with thoughtful storytelling and visual impact.
Creating a Welcoming Orientation Experience | Presentation Design
This university orientation training presentation was designed to support Orientation Leaders in creating a welcoming, inclusive, and confidence-building experience for new students and families at Wayne State University.
Rather than focusing solely on logistics, the presentation reframed orientation as a critical moment of transition, one that directly influences students’ sense of belonging, readiness, and trust in the institution.
10 Strategies to Find the Right Career Path | Guiding Readers to Purposeful Careers
10 Strategies to Find the Right Career Path is a 104-page step-by-step guide designed to help readers discover careers that align with their identity, values, strengths, and passions. The challenge was to create a comprehensive, actionable, and engaging digital experience that could guide diverse audiences—recent graduates, career changers, and professionals seeking fulfillment—through the complex process of career exploration and decision-making.