Custom visuals that bring ideas to life and elevate storytelling through engaging, expressive illustration.
Illustration & Visual Narratives
Illustration & Visual Narratives
Illustration & Visual Narratives
Structured editorial design combined with content strategy to guide audiences through clear, compelling narratives.
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Strategic writing that gives voice to brands, crafted for clarity, connection, and conversion across articles, web copy, and campaigns.
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Brand Strategy & Visual Identity Design
Insight-driven brand systems that define identity, shape perception, and create meaningful audience connections.
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Data, Analytics & Audience Strategy
Data-informed insights and audience frameworks that refine strategy, strengthen engagement, and drive measurable results.
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
UX/UI & Digital Experiences
User-focused digital design and experiences that blend functionality with thoughtful storytelling and visual impact.
UX/UI & Digital Experiences
Stocktonia | Audience, SEO & Ad Strategy Overhaul
Cronkite News | Translating Analytics into Audience Growth
The Brief | Turning Numbers into Narrative
Cronkite News wanted a clearer understanding of which social strategies attracted high-quality users—those who stay, read, and engage with content.
The analysis examined data from Facebook, Instagram, and Twitter between November 1 and December 9, 2022, with one guiding question:
How can Cronkite News use analytics to earn more meaningful audience engagement?
The report was designed to deliver three things:
A data-driven understanding of what content drives engagement.
Clear visualizations that don't just show numbers but tell a story.
Actionable recommendations for improving audience reach and retention.