Social Media Strategy | Crafting Stories That Connect and Convert
Social Media Insights, Brand Storytelling & Strategy, Content Design & Copywriting, Strategic Communication Logan Walthall Social Media Insights, Brand Storytelling & Strategy, Content Design & Copywriting, Strategic Communication Logan Walthall

Social Media Strategy | Crafting Stories That Connect and Convert

 I design and execute social-media campaigns that elevate brand presence, engage communities, and convert interest into action. From ideation to analytics, my approach blends visual storytelling with strategic objectives.

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Cronkite News | Translating Analytics into Audience Growth
Data Analysis & Reporting, Social Media Insights, Presentation Design, Strategic Communication Logan Walthall Data Analysis & Reporting, Social Media Insights, Presentation Design, Strategic Communication Logan Walthall

Cronkite News | Translating Analytics into Audience Growth

The Brief | Turning Numbers into Narrative

Cronkite News wanted a clearer understanding of which social strategies attracted high-quality users—those who stay, read, and engage with content.
The analysis examined data from Facebook, Instagram, and Twitter between November 1 and December 9, 2022, with one guiding question:

How can Cronkite News use analytics to earn more meaningful audience engagement?

The report was designed to deliver three things:

  1. A data-driven understanding of what content drives engagement.

  2. Clear visualizations that don't just show numbers but tell a story.

  3. Actionable recommendations for improving audience reach and retention.

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