Custom visuals that bring ideas to life and elevate storytelling through engaging, expressive illustration.
Illustration & Visual Narratives
Illustration & Visual Narratives
Illustration & Visual Narratives
Structured editorial design combined with content strategy to guide audiences through clear, compelling narratives.
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Editorial Design & Content Strategy
Strategic writing that gives voice to brands, crafted for clarity, connection, and conversion across articles, web copy, and campaigns.
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Copy, Content, & Strategic Communication
Brand Strategy & Visual Identity Design
Insight-driven brand systems that define identity, shape perception, and create meaningful audience connections.
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Brand Strategy & Visual Identity Design
Data, Analytics & Audience Strategy
Data-informed insights and audience frameworks that refine strategy, strengthen engagement, and drive measurable results.
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
Data, Analytics & Audience Strategy
UX/UI & Digital Experiences
User-focused digital design and experiences that blend functionality with thoughtful storytelling and visual impact.
UX/UI & Digital Experiences
Creating a Welcoming Orientation Experience | Presentation Design
This university orientation training presentation was designed to support Orientation Leaders in creating a welcoming, inclusive, and confidence-building experience for new students and families at Wayne State University.
Rather than focusing solely on logistics, the presentation reframed orientation as a critical moment of transition, one that directly influences students’ sense of belonging, readiness, and trust in the institution.
The Vision Keeper Workbook | Turning Ideas Into Action
The Vision Keeper Workbook is a 200+ page guided system designed to help users turn ideas and aspirations into focused, achievable goals. The challenge was to create a comprehensive, actionable, and engaging experience that could guide a diverse audience—creatives, early-career professionals, and purpose-driven individuals—through reflection, habit formation, and goal-setting.
The project required the seamless integration of editorial content, prompts, trackers, exercises, and visually engaging layouts to ensure users could both absorb the guidance and take meaningful, actionable steps toward their goals. The workbook also needed to function across print and digital formats while supporting long-term engagement with the brand’s advisory services.
10 Strategies to Find the Right Career Path | Guiding Readers to Purposeful Careers
10 Strategies to Find the Right Career Path is a 104-page step-by-step guide designed to help readers discover careers that align with their identity, values, strengths, and passions. The challenge was to create a comprehensive, actionable, and engaging digital experience that could guide diverse audiences—recent graduates, career changers, and professionals seeking fulfillment—through the complex process of career exploration and decision-making.