The Vision Keeper Workbook is a 200+ page guided system designed to help users turn ideas and aspirations into focused, achievable goals. The challenge was to create a comprehensive, actionable, and engaging experience that could guide a diverse audience—creatives, early-career professionals, and purpose-driven individuals—through reflection, habit formation, and goal-setting.

The project required the seamless integration of editorial content, prompts, trackers, exercises, and visually engaging layouts to ensure users could both absorb the guidance and take meaningful, actionable steps toward their goals. The workbook also needed to function across print and digital formats while supporting long-term engagement with the brand’s advisory services.